Where Business Management Meets Sustainable Design!!

Danielle Penn earned a BFA in Electronic Design & Multimedia as well as a BA in Media & Communications Arts with a specialization in Advertising and Public Relations from CUNY at The City College of New York. Two-thirds of the way through her three plus year tenure at Ambassador Media Group, where she served as the Senior Print Traffic Manager and Graphic Designer and later as the Director of Internet Operations, she went back to obtain her Masters from Pratt Institute in Design Management. The key teachings of the Design Management program was to educate Designers how to serve as the liaison between the design and business sides of various industries while identifying and allocating creative resources to create a strategic sustainable advantage.

Since Ambassador, Danielle has worked as the Digital Brand Manager of the Digital Building and Design brands and later as the Digital Marketing Manager for the Digital Retail brands at the Nielsen Company, as well as the Interactive Project Manager at Eyeblaster Inc., the Head of National Marketing and Communications for Pret A Manger, US, the Interactive Project Manager at the award-winning, minority-owned boutique interactive design agency, Squeaky Wheel Media and as the Social Media Manager and Executive Liaison to the founder of Carol's Daughter, Mrs. Lisa Price. Danielle presently serves as a web producer for luxury e-commerce clients at Pod1, an award winning digital creative agency.

Danielle Penn's achievements as a digital project and marketing manager contributed to the highest web and in-store sales generated from a social campaign, award-winning digital creative, new customer and fan acquisition, the development of a loyalty program and of an internal SaaS eliminating cost of a third-party vendor, new store openings with over 100% ROI in less than ten months, and the reduction of pagination periods and error percentage rates.

Danielle Penn has a strong passion for education and improved relationships between brands and consumers, as well as global environmental and social sustainability. She will continue to maximize her efforts towards this goal through all of her endeavors.

"My passions are driven by the belief that the point at which our creative IQ & intellectual IQ intersect is in the insistence of triple bottom line sustainability!"

-Danielle D. Penn