Work Experience
Pod1 | Senior Web Producer 3/2011 – Present
New York, NY
Company Profile – Award-winning full-service digital creative agency.
Brands Managed – Salvatore Ferragamo, Nanette Lepore, eloquii by The Limited, Diamond in the Rough, Ashford Luxury Timepieces.
§ Project managed launch of The Limited’s plus-size apparel brand with $650K budget including: authoring of Sow’s; management of timelines, budgets & web content; serving as main POC for 3rd party vendors; administering cross-browser QA; managing site maintenance needs.
§ Maintenance of luxury ecommerce brands on the Magento & Demandware platforms.
§ Project management of site rebranding & 2011 holiday campaign for Ashford Timepieces.
Carol's Daughter | Social Media Manager 8/2010 – 1/2011
New York, NY
Company Profile – National beauty & skin B2C company; fastest growing beauty brand on HSN.
§ Developed and implemented all communication strategies across multiple social media channels.
§ Developed & executed social strategy for Mary J. Blige’s My Life perfume.
§ Executive liaison to company founder, managing daily calendars & accompanying her during guest appearances & monthly HSN product sales.
Squeaky Wheel Media | Senior Interactive Project Manager 4/2010 – 8/2010
New York, NY
Company Profile – Award-winning digital agency for B2B web creative services.
Brands Managed (simultaneously) – Lexus, Trader Joe’s, Premium Outlets, Elizabeth Arden, Nissan, Rodale Custom Publishing, and Walton Isaacson.
§ Managed lifecycle of web design & development projects including social & mobile media.
§ Authored Sow’s, timelines, functionality specs, creative and technical development documents and conducted multi-tiered, cross browser quality assurance.
§ Managed schedules, budgets, assets acquisition and overall project organization by way of web design & development technologies and third-party applications and platforms.
Pret A Manger | Head of National Marketing & Communications 3/2009 – 1/2010
New York, NY
Company Profile – High-end, privately owned B2C convenience food chain; 300 locations worldwide.
§ Responsible for: maintenance of company website at Pret.com; ecommerce site at EatPret.com; strategy, implementation & analysis of corporate & customer communications; in-store customer experiences including product packaging, POP displays & interior décor.
§ Analyzed sales figures and managed marketing budgets with consideration of EBITDA.
§ Initiated Pret sustainability initiatives in North America.
Eyeblaster, Inc | Interactive Project Manager 3/2008 – 12/2008
New York, NY
Company Profile – Award-winning global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced campaign performance.
§ Managed multi-unit online campaigns including standard & rich media banner ads, mobile ads, social media, desktop widgets, mini/micro-sites and custom applications with international teams.
§ Responsible for drafting and managing scopes of work and functional documents, planning & maintenance of budgets and timelines, asset acquisition, tracking, quality assurance, and providing visibility into project progress to stakeholders.
§ Conducted research, provided input, and made recommendations to optimize campaigns.
The Nielsen Company | Digital Marketing & Brand Manager 6/2006 – 3/2008
New York, NY
Company Profile – International publishers of digital and print B2B magazines and tradeshow sites for advertising, retail, automotive, music, building & design verticals.
§ Managed the redesign and re-launch of digital publication and tradeshow sites, including workflow management, functionality, and tracking through internal ticketing system.
§ Increased B2B banner ad sales by 16% with proven marketing campaign initiatives from analyzed P&L's, associated business reports, and competitive analyses.
§ Tracked and prepared monthly site statistics reports for retail and building design verticals.
§ Implemented product improvements, and corresponding communication plans.
§ Developed business strategies in collaboration with stakeholders including third-party vendors.
Ambassador Media Group 4/2003 – 6/2006
Director of Internet Operations (2005 – 2006)
Senior Project Manager, Graphic Designer (2003 – 2005)
New York, NY
Company Profile – Regional media publications and PPC agency for B2B companies.
§ Designed operations process and supervised its execution for the print and Internet divisions.
§ Reduced error percentage from 6% to < 1% and pagination period from two weeks to four days.
§ Developed business strategies for new and existing clients.
§ Bug tracking of company software development projects.
§ Produced & managed production schedules, budgets, invoices, and materials inventory.
§ Managed branding activities for corporate identity and company publications.
§ Co-organized and co-managed product launch events.
§ Designed print ads & managed accounts for ‘Big Ticket’ clients.
§ Reviewed blues and provided final approval before printer delivery.
Flowerama, | Bridal Consultant & Event Coordinator 9/2000 – 4/2003
Elmont, NY
§ Managed and consulted on bridal party coordinates, photography, videography, invitation, favor, and reception site selection, from date of inquiry to date of wedding.
Responsible for in-store and special event displays design.
§ Design manager for in-house displays and venue design: interiors and exteriors.
§ Consulted on special events: weddings christenings, sweet six-teens, proms, Bar Mitzvah’s etc.
Volunteering
Taproot Foundation, New York, NY 2/2008 – 11/2009
Education
Pratt Institute | New York, NY 8/2006 – 5/2008
§ MPS | Design Management
Degree Profile – MBA equivalent for the New Design Economy – The identification and allocation of creative resources for a triple bottom line sustainable strategic advantage.
Courses Include: Financial Reporting & Analysis, Design Operations Management, Money & Markets, Negotiations, Business
Law, Innovation & Change, International Environment of Business, Intellectual Property Law, New Product Management, Strategic
Marketing, Managerial Decision Making, Corporate Communications, Advertising & Promotions, Management Communications,
Business Strategy, Directed Research and Strategic Technologies.
CUNY at The City College of New York | New York, NY 1/1999 – 5/2003
§ BA | Media & Communications Arts - Specialization in Advertising & Public Relations.
Degree Profile – Professional specialization in integrated marketing, advertising, corporate communications, public relations, and communications management.
§ BFA | Electronic Design & Multimedia.
Degree Profile – Professional specialization in art and design for print and screen-based media.
Skills
§ MS Office Suite,
§ Adobe Creative Suite & Keynote
§ Project management tools: MS Project, Salesforce & AtTask
§ Operating Systems: Windows, Mac, iOS, Windows Mobile, Droid & Blackberry
§ e-commerce platforms: Demandware & Magento
§ Social media platforms: FB, TW, LinkedIn, Flickr, YouTube, Digg, Skype, etc
§ Bug tracking: JIRA & Bugzilla
§ Nielsen Ratings
§ Ad serving: Eyeblaster & DoubleClick
§ some HTML, JavaScript & CSS
… and many, many more.
Interests
§ Event Planning & Design,
§ Green/Eco” Initiatives
§ Photography
§ Interior Design
§ Arts & Crafts
§ Party Favor Design
§ Gift Wrapping
§ Swimming
§ Extreme Sports
§ Scavenger Hunts
… and many, many more.